We'll build the same off-market lead generation system we use for MSP — fully branded, fully operational, and fully yours. Custom landing pages, mail merge campaigns, AI outreach, qualified lead delivery. You focus on closing deals. We build everything that gets you there.
Most developers are operators — not marketers. Building an off-market lead engine from scratch takes months of trial and error, thousands of dollars in wasted testing, and a skillset most builders never develop. We already built it. Now we'll build it for you.
You close two to four deals a year. You know more could happen, but between managing active projects, coordinating subs, and running the numbers on the next acquisition — there's no time left to cold call homeowners, tune direct mail campaigns, or build AI follow-up sequences.
So you rely on wholesalers, agents, and auctions. You pay premium prices on deals that ten other buyers also saw. Margins compress. Competition intensifies. The best deals — the ones that never hit the market — pass by.
Hiring a marketing agency doesn't solve it either. They speak a different language, don't understand real estate, and charge retainers whether leads come in or not.
We built MSP Consulting Services' entire off-market engine from the ground up. Custom landing pages, direct mail templates, prospect list sourcing, AI cold-call assistants, SMS follow-up, email drip sequences, lead scoring, CRM pipelines.
Now we productize it. We deploy the exact same infrastructure under your brand, targeting the geographies and deal types you want. You get a turnkey lead engine — running under your logo, sending your emails, answering your calls, booking your appointments.
Once it's live, it runs. You focus on what you do best: walking properties, writing offers, closing deals. We handle the rest.
Both programs give you the complete off-market lead generation infrastructure. The difference is who handles inbound. Choose based on your bandwidth.
We build it. You run it.
We build it. We run it. You close.
Every program includes nine foundational components. Each one is custom-built for your brand, your market, and your target deal profile — not a generic template you modify on your own.
A conversion-optimized landing page for your brand, with property submission forms, trust signals, and mobile-first design. Perfect for QR codes, ad campaigns, and direct-mail scannable links.
Merge-ready letter templates with your letterhead, signature, and contact info. Includes mailing list sourcing, printing coordination, and campaign tracking for response-rate measurement.
Curated owner lists filtered by equity, ownership duration, occupancy, zoning, and property condition. Refreshed quarterly. We source from the same data providers we use for MSP — PropStream, ListSource, BatchLeads.
AI-powered cold calling, SMS follow-up, and email drip sequences. Configured with your voice, your brand, and your deal criteria. Scales outreach to thousands of prospects without burning your time.
Complete CRM setup with every lead stage mapped: raw lead → contacted → qualified → appointment → offer → contract. Integrated with your email, phone, and calendar for zero manual entry.
Every incoming lead is scored automatically based on motivation signals, property fit, and contact engagement. You (or our team) focus only on the leads most likely to close.
Long-tail nurture sequences for leads who aren't ready to sell today. Keeps your brand in front of them so when life events happen — probate, divorce, job change — you're the first call.
Live dashboard showing campaign spend, leads generated, appointments booked, deals closed, and cost per acquisition. You always know what's working and what isn't.
Monthly reviews of campaign performance with A/B testing on copy, targeting, and cadence. The system gets smarter every month as real response data comes in.
We move fast. Most programs are live and generating leads within 30 days of contract signature. Here's what that timeline looks like.
Week 1. Deep-dive call on your buy box, markets, capital, team, and current lead sources. We define success metrics together.
Weeks 2-3. We build your landing page, mail templates, CRM, AI stack, and email sequences — all branded to your company.
Week 4. Campaigns go live. Mail hits doorsteps. AI outreach starts. Lead flow begins. You receive training on the system.
Month 2+. Monthly reviews, A/B testing, and performance tuning. The program gets more efficient as data comes in.
This service isn't for everyone. We only take on clients who are positioned to win with off-market deal flow. Here's how to know if you're a fit.
We're not consultants selling theory — we're operators selling our own proven system. Every component in your program is something we've tested, optimized, and used ourselves to build MSP Consulting Services' deal pipeline.
Direct-mail pieces sent, tracked, and optimized across MSP's campaigns. We know what works because we've measured it.
Average response rate on optimized campaigns — nearly double the industry average of 1.5% for cold direct mail in real estate.
Average acquisition cost for a qualified, appointment-ready lead. Typical market rate for broker-referred deals runs $800-$1,500.
Stats reflect historical performance on MSP Consulting Services' own campaigns. Individual program results vary based on market, budget, timeline, and execution. Past performance does not guarantee future results.
Share a bit about your business. If we're a fit, we'll set up a 45-minute Strategy Intake call to walk through your goals, markets, and deal profile. No pressure, no pitch decks — just a real conversation.
We're a hands-on service — not a faceless platform. Mike St.Pierre personally reviews every inquiry, runs every discovery call, and oversees every program we deploy. No chatbots, no gatekeepers.